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We know buying an engagement ring can be very stressful. Make sure you do your research before you hit the stores!

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Your Complete Guide to Choosing a Diamond

buying a diamond ring

Once all has been decided about the budget, setting and metal, its now time to select the centrepiece for the ring. It is perhaps the most exciting as well as the most important job to be done carefully.

When selecting a diamond you need to consider the following factors of shape and 4Cs i.e. cut, clarity, color and carat.


By cut, we mean the shape of the diamond. The most popular 2 shapes are round cut and princess cut diamonds but there’s no lack of other unique shapes in today’s jewelry market.

It is no coincidence that round cut diamonds (and princess cuts) have better brilliance and fire compared to other shapes. They are also more expensive than other shapes because more rough material is wasted during the cutting process.

Now, I want to highlight that round diamonds can easily be mounted in different setting types. On the other hand, you need to select a combination of appropriate shape and setting when choosing other shapes.

diamond brilliance sparkle


Cut is the most important among the 4C’s because it defines the brilliance and fire of the diamond. The way the diamond has been cut controls the reflection of light on its surface and internally.

So, the better the cut, the better its light reflection and sparkle factor. We suggest that you should do your best to pick a diamond with higher level of cut grades.


Clarity is the measure of the “see through” nature and translucence of the diamond. An absolutely clear and translucent diamond with no inclusions are very rare. This in turn makes them costlier than another diamond which lie a little lower on the clarity scale.

In real life, our budgets are always limited by what we can afford. To get better value for your money, clarity is the aspect where we can optimize our purchase. As long as the diamond has no imperfections that are visible to the eye, clarity will not make a big difference in the diamond’s appearance.

Therefore, as long as you stay away from I1, I2 and I3 diamonds, you can save a lot of money and your diamond will still look perfect.


diamond colour

The colour of the centre piece basically boils down to a customer’s personal choice. With color choices like white, red (light to dark), yellow, pink and blue, there are many shades that are available to select from. White (or crystal clear) diamonds are preferred for engagement rings.

Changing the color of a diamond will not affect the cost of the ring much. That’s why we recommend that you buy a diamond that is as white as possible. We recommend that you go above G color for a diamond ring that faces up white.


After deciding on the other 3 factors, you can determine the size of the centre stone. We usually advice our customers to go beyond 0.7 carats because the average size of an engagement ring is about 1 carat.

With that, we hope these tips have provided you with some insights into buying a diamond ring. Have fun in your shopping process!


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