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Success measurement |
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| At Web Diamond we believe if it’s not measurable, it’s probably not worth doing.
In short we expect to show our Online Marketing Services provide a good Return on Investment (ROI) in terms of increased visitor numbers and increased sales.
Using various measurement forms Web Diamond can provide information on: |
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- What keywords lead to sales;
- What keywords you should NOT be paying for;
- Which pages are effective and which are not;
- Who sends you the best converting visitors;
- How many visitors you had at any point in time;
- What your conversion rates are;
- How people navigate and where they click;
- What the current trends are...
With over 30 different reports we are be able to:
- Analyse Conversion rates of keywords, landing pages and referrers;
- Drill down to any visitors’ full and exact click trail;
- Analyse the behaviour of buying and non-buying visitors;
- Split-Test website content for optimal performance;
- Track geographic locations and traffic trends over time.
Using this knowledge you can:
- Slash advertising costs without losing a penny in sales;
- Dramatically improve your website efficiency and ROI;
- Identify problems, errors and (click) fraud;
- Find new inspiration to build a better website, give visitors what they want and get more, better traffic.
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