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Our Metals - case study |
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Our Metals Ltd - is a global service and information provider for buyers and suppliers in metals, minerals and mining industry,
which connects international companies involved in export and import with their target audience via onlince trading platform and global A-Z directory.
They provide a range of services including research, consultancy, recruitment, event management, marketing, export & import in CIS, news and price feeds, market reports and databases.
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The management of Our Metal Ltd has commissioned Web Diamond Ltd to create and develop a web portal,
which would become an instrument of daily use for buyers and suppliers worldwide in the metals, mining and minerals industry, so as to help them interact with one another at one point of reference on the internet and to sell/buy their required products & services more effectively and with ease.
The following objectives were set:
- to create corporate identity - company logo, website, business cards, brochures and other media materials;
- to build a dynamic website using custom Content Management System (CMS);
- to optimize website for search engines' crawlers;
- to market and promote website to the right taget audience;
- to measure success of various campaigns through analysis of site statistics;
- to consult on the how best develop the project further;
- to provide maintenance and technical support;
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The project took 4 months to accomplish. The results, however, were outstanding.
Using complex programming techniques - we have build custom CMS, which dynamically runs:
- subscription based membership account (free & gold);
- mail/message center;
- trading platform;
- global A-Z directory;
- online store (e-commerce);
- news and price feeds;
- recruitment service with membership access;
- classifieds ads system;
- page ranking system;
- custom resources - glossary, units conversions, world time and others;
- powerful banner rotation system with client/admin access level;
- detailed web statistics report system;
- administration panel - ability to control website content and manage members;
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